Associate Marketing Campaign Manager

General Purpose

We are seeking an Associate Marketing Campaign Manager to help plan, execute, and optimize lead-generation campaigns across key platforms such as LinkedIn, Instagram, Google Ads, and YouTube. The ideal candidate will have hands-on experience with these platforms, a strong understanding of retargeting strategies, and a proven ability to deliver measurable results. This role is an excellent opportunity for a marketing professional with 2–5 years of experience looking to contribute to meaningful campaigns, grow their skills, and drive real business impact.

 

Duties & Responsibilities

  • Plan, execute, and optimize lead generation campaigns on LinkedIn, Instagram, Google Ads, and YouTube, focusing on delivering qualified leads.
  • Develop and manage retargeting strategies to maximize audience engagement and conversions.
  • Collaborate with the creative team to produce platform-specific ad copy, visuals, and video content tailored for audience segments.
  • Analyze campaign performance metrics (CPL, CPA, CTR, ROI, conversion rates, etc.) and provide actionable insights for continuous improvement.
  • Manage campaign budgets to ensure efficient spending and measurable ROI.
  • Conduct audience research to identify, segment, and target the right audiences, including lookalike audiences.
  • Stay up-to-date with platform trends, updates, and best practices to ensure campaigns remain competitive.
  • Prepare performance reports and dashboards with clear metrics, insights, and recommendations.

Qualifications

  • 2–5 years of experience running digital marketing campaigns on LinkedIn Campaign Manager, Meta Ads Manager (Instagram/Facebook), Google Ads, and YouTube Ads.
  • Demonstrated experience implementing and optimizing retargeting strategies to improve conversions.
  • Strong understanding of key performance metrics (CPL, CPA, CTR, ROI) and experience with tools like Google Analytics and platform dashboards.
  • Ability to collaborate with creative teams to produce effective, platform-specific content.
  • Solid project management and organizational skills with experience managing multiple campaigns.
  • Familiarity with A/B testing, audience segmentation, and lookalike audience strategies.
  • Experience with marketing automation tools (e.g., HubSpot, Pardot, or Monday.com).
  • Familiarity with SEO principles to support ad strategies.
  • Basic creative design experience (Adobe Creative Suite, Figma).

Classification: Salary Exempt

Status: Full-time Regular

Starting Salary: $65,000

 

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